Some companies don’t feel as if a blog is the right marketing move for their company, but what they don’t realize is that a blog can actually be an asset. Before ruling out a blog for your company, check out a few of the perks.
Blogs can help you build a community.
Communities are everything. More and more people today are finding comfort in an online community, and your blog can be just the place that provides individuals with comfort. Your blog can generate a dedicated following, and these individuals will start to recognize one another, lean on each other for information, and gain value from your blog, all of which strengthen your community.
Blogs can build your credibility.
Let’s face it. There are too many scam websites on the Internet today, and consumers are smart enough to try and figure out the difference. A blog that you constantly update can help build your company’s credibility. Your audience will see you constantly conversing with your coworkers and partners, they’ll see that your blog is receiving real comments, and they’ll be able to learn more about your company and what you do. This makes your company stand out as a real company, increasing your credibility.
Blogs can help you get found.
There are too many websites on the Internet that focus on the same thing that you do, and it’s important to implement all the tactics and strategies that will help you get found through the search engines. Because blogs are constantly updated, they are crawled more regularly by search engine spiders, which can be extremely beneficial to your company’s search engine optimization strategy. By having a blog, you’re implementing a strong SEO campaign, especially if you update your blog on a regular basis and use keywords that your audience would use in searches. This means that your blog could end up getting found before your website.
Blogs can increase website traffic.
You can link your blog to your website or social networks, and by doing this, you’re providing an easy segue for your audience to get to your site and learn more about you. Increased website traffic is good for your SEO, but it can also lead to more conversions, which is the ultimate goal. You can also link your blog to your social networks, which can help you increase fans and followers.
Blogs are an easy way to market.
You can easily add links from your blog to your social networks, which can help you push your content out to a wide audience. Plus, if one of your social networking fans or followers likes your content and shares it on their own page, they’re helping to push your content out and make it go viral. The more people who do this, the more viral your content will go, which can provide you with more readers.
Joshua Reynolds is a business owner and avid blogger. He created his business’ blog and chose his layout from business wordpress themes.
Sourced from A Women in Business